Library promotion is essential for raising awareness of the rich resources and services available to the academic community. Effective promotion fosters stronger engagement with library users, enhances the library's visibility and reinforces the vital role of the library as a central hub of institutional knowledge and support.

Plan to spend 2 - 3 hours to complete the course. You'll earn a badge after scoring 100% on a brief quiz. Remember you can access the course resources anytime you need a refresher on the topic. 

This module is divided into three parts:

• Exploring social media basics for academic libraries
• Overview of marketing project planning
• Links to resources for you to continue learning 

Learning Objectives:

By the end of this module, you will be able to: 

• Describe at least three ways academic libraries can use increase their social media presence 
• Explain social media strategies specific to reaching students and faculty
• Identify SMART objectives
• Utilize a project planning guide to execute a new marketing project
• Identify resources to engage your library audience 

 Included in the course:

• Rich learning content 
• Tips and tricks from librarians across the globe
• Links to additional open resources
• Certificate upon successful completion of quiz